The Things You Learn on the Job!

Worry Free Restoration Brochure CoverMeeting Tim and Pauline Doucette would give any struggling small-business owner a shot in the arm. The owners of Worry Free Property Management are so good at what they do, and so confident about the future of their business, their energy is infectious. Find your niche, that skill or talent you have better than anyone else in your market – throw yourself into it 110%, and you too can succeed!

Getting to know people like Tim and Pauline is one of the best parts of my job. And one of the most interesting parts is the often surprising things I learn about the world in general while working with such clients.

In this case, the Infusion Studio team was busy the last few weeks putting together trade show materials for Worry Free. We did a table display with vertical banners. We did two brochures, one each for the company’s property-restoration and property-management divisions. And we did a display rack featuring sell sheets on Worry Free’s expertise in handling fire, smoke, water, and mold damage (which will do double duty after the trade show in the informational folders given to new and prospective clients).

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Beyond Facebook: Which Social Media Site Is Best for Your Business?

My take on some of the other social media tools out there that small-business owners might want to take advantage of:

1) Pinterest
The mostly female users of this photo-sharing website create digital bulletin boards of their own images and “repin” and “like” images from other users. If your product or service lends itself to visual presentation – original artwork such as murals, close-ups of nail art at a beauty salon, interior design photos, anything related to weddings – Pinterest could be a useful tool to drive business to your website. If you use an outside company for monthly or quarterly updates to your website, Pinterest lets you keep new examples of your work in front of fans and customers daily. This keeps visibility high on a small-business budget. Continue reading Beyond Facebook: Which Social Media Site Is Best for Your Business?

Design Pick of the Week: The Cottages of Wolfeboro

The Cottages WolfeboroLogo design is all about telling a story. And while driving through Wolfeboro the other day, I came across a “story” I want to write myself into! Simple and elegant, the logo for The Cottages of Wolfeboro immediately drew me in.

The graphic designer cleverly embedded the emblem (the tree) inside a green bounded box. Yet the box does not confine the tree. Its boughs extend beyond – suggesting, literally, that the company has an innovative, think-outside-the-box take on the hospitality industry.

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