4 Common (and Totally Wrong!) Marketing Assumptions Small-Business Owners Make

1) People respond to advertising no matter what your business is.

Advertising is not the same thing as marketing. Advertising is one kind of marketing. I have some clients for whom ads – in newspapers, on the backs of city busses – are absolutely the way to go. I have many more clients for whom such efforts would be a total waste of money. Continue reading 4 Common (and Totally Wrong!) Marketing Assumptions Small-Business Owners Make

3 Ideas for Maintaining a Stress-Free Work Environment

Stress management is all about setting limits! Let’s talk about a few easily implemented ways to set some limits and prevent your work from intruding into your personal life and space.

1) Don’t mix home and office spaces.

Whether you run a home-based business or are a small-business owner who conducts much of your work at home, you must define a dedicated at-home office space to maintain your sanity and productivity. If an extra bedroom is not available for office conversion, a well-organized desk in a quiet corner is fine. No family computer, no kid’s homework, no store coupons or magazines. Just your work – so you can sit down and do it when it needs to be done, then shut the door, literally or figuratively, on it all and enjoy your time with family and friends. Continue reading 3 Ideas for Maintaining a Stress-Free Work Environment