25
Feb

4 Common (and Totally Wrong!) Marketing Assumptions Small-Business Owners Make

1) People respond to advertising no matter what your business is. Advertising is not the same thing as marketing. Advertising is one kind of marketing. I have some clients for whom ads – in newspapers, on the backs of city busses – are absolutely the way to go. I have many more clients for whom such efforts would be a …

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10
Feb

3 Ideas for Maintaining a Stress-Free Work Environment

Stress management is all about setting limits! Let’s talk about a few easily implemented ways to set some limits and prevent your work from intruding into your personal life and space. 1) Don’t mix home and office spaces. Whether you run a home-based business or are a small-business owner who conducts much of your work at home, you must define …

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