Market Yourself… as Being Prepared for Anything

From blizzards, tornados, hurricanes, and floods to riots and acts of terror, the unexpected can leave small-business owners floundering – often for much longer than necessary. In fact, many businesses forced to short their doors temporarily during such times of crisis never reopen. From dealing with simple hurdles (cell phone dead and power out) to major problems (“I’ve been meaning to start regular computer back-ups…”), getting prepared can mean the difference between long-term success and failure. Continue reading Market Yourself… as Being Prepared for Anything

3 Low-Cost Ways to Get Your Business Name “Out There”

Small-business owners don’t need big marketing budgets to spread the word about their products and services – just a little research and creativity.

1) Donate – and feel great!

Whatever your business, there’s a cause or charity out there that could use what you have to offer. Hair salon? Offer your services for the Cinderella Project of New Hampshire (providing prom dresses to girls from low-income families). Ditto for nail salon, dental office, day spa, or limo/taxi service. Continue reading 3 Low-Cost Ways to Get Your Business Name “Out There”