Should You Be Blogging?

So now that everyone seems to be blogging, should you follow the crowd? Here’s why… and why not.

1) DO BLOG… if your business frequently has news items to share.
The more often search engines find new content when they check out your website, the more you’ll show up in rankings. And by news, I mean anything your business has been up to. Sell another house? Mention it in a keyword-rich 200-word blog post, highlighting something of interest to readers/potential clients: “This traditional New England home was on the market for months with few nibbles until the owners invested a little into improving their curb appeal…” Continue reading Should You Be Blogging?