I listed two reasons in last month’s post “Should You Be Blogging?” why you might consider following the crowd and start a blog on your business website – and one very big reason not to get into blogging! (Specifically, if you have no one on your team who can devote a few hours a week to the task.) Provided your …
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Jul
4 Ideas for Heating Up Your Summer Marketing Efforts
By: Heather Clifford
Category: Doing Business, Marketing
Tags: Fisher Cats, Lakes Region hikes, Monadnock picnics, summer giveaways, summer promotions
Fireflies and bonfires, farmer’s markets and county fairs – summer is here! Some ideas for heating up your marketing efforts during this great season in the Granite State: 1) Think “back to school” when others aren’t. A realtor could blog about taking school districts into consideration when looking at New Hampshire homes this summer. A café owner could offer lunch …
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Jul
3 Must-Dos for a Successful Small-Business Event
By: Heather Clifford
Category: Doing Business, Marketing
Tags: event planning, event websites, promotional banners
With advance planning, you can host a successful event no matter the size of your business. Here are the basics: 1) Define your audience. We can’t design a print ad or a brochure or a website for a client who has never formally identified the business’s ideal customer. (Although the Infusion Studio team can help you with that definition!) Nor …
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