Three Reasons Your Website Needs a Blog

I listed two reasons in last month’s post “Should You Be Blogging?” why you might consider following the crowd and start a blog on your business website – and one very big reason not to get into blogging! (Specifically, if you have no one on your team who can devote a few hours a week to the task.) Provided your business does not fall into that category, here’s are a few more reasons you might want to invest in this form of social media. Continue reading Three Reasons Your Website Needs a Blog

4 Ideas for Heating Up Your Summer Marketing Efforts

Fireflies and bonfires, farmer’s markets and county fairs – summer is here! Some ideas for heating up your marketing efforts during this great season in the Granite State:

1) Think “back to school” when others aren’t.
A realtor could blog about taking school districts into consideration when looking at New Hampshire homes this summer. A café owner could offer lunch discounts for parents who show a store receipt for back-to-school shopping. So could a nail salon, or a gourmet bakery. A mechanic could offer a “Mom’s taxi” special. Come up with something clever now and you won’t have to rush to get your postcards and banners in by August when school preparations begin in earnest. Continue reading 4 Ideas for Heating Up Your Summer Marketing Efforts

3 Must-Dos for a Successful Small-Business Event

With advance planning, you can host a successful event no matter the size of your business. Here are the basics:

1) Define your audience.
We can’t design a print ad or a brochure or a website for a client who has never formally identified the business’s ideal customer. (Although the Infusion Studio team can help you with that definition!) Nor should you plan any business event – even the fun summer kinds we mentioned in a previous post – without defining who you want to attend. This information will direct everything else about the event: from budget and timing to whether you want a printed banner (less spontaneous, more business-like)  in front of your building or dozens of colorful balloons (which scream “stop here for fun” to passing cars). Continue reading 3 Must-Dos for a Successful Small-Business Event