How NOT to Design a Postcard

Thanks to today’s software and online options, it’s pretty easy for anyone to design and print postcards on their own. Yet the process can still be filled with pitfalls for those without a graphic design background. Below are some of the most common errors – any of which just screams “amateur hour.” And that’s an especially big problem if you’re promoting your product or service to potential clients who just might happen to have their own in-house designers… or who regularly outsource their marketing materials to a professional design firm! Continue reading How NOT to Design a Postcard

3 Reasons You Need a Professional Logo

Numerous printing websites are available that let small-business owners choose from template designs for business cards, car magnets, and other promotional items, and then select accompanying images or font treatments to serve as a sort of business logo. And for many people, this is a great first step in promoting their business. But if you have a solid business plan and marketing strategy in place, you will quickly outgrow such DIY business identities and need something truly unique and professional. Continue reading 3 Reasons You Need a Professional Logo