The advice is everywhere: You should be blogging about your business! But how does a small-business owner get started? What do I write about? And who has the time? As I’ve written before (see “Three Reasons Your Website Needs a Blog”), blogs are no longer online journals. They are easy-to-use formats for giving your customers/clients, both current and potential, chunks …
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Jan
Do You Know Your Target Audience as Well as the Tourism Folks in Jerome, Arizona Do?
By: Heather Clifford
Category: Marketing
Tags: Jerome Arizona, Jerome ghost tours, small business demographics, small business marketing, target audience
Some places advertise their sunsets or beaches. Others promote their hiking trails. Or local wineries. Or ski slopes. Or great shopping and nightlife. The historic (and, some say, haunted) mining town of Jerome, Arizona welcomes visitors with the announcement, “ROAD OPEN 365 DAYS A YEAR.” What a great example of knowing your target audience!
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Jan
Paul Rand and the Perfect Small-Business Logo
By: Heather Clifford
Category: Design, Marketing
Tags: Art for Water, Carolyn Davidson, Fields of Ambrosia, International Business Machines, logo concept, Paul Rand, Rindge Rec Department, small business logo, small business marketing
Should your logo sell you and your product or service? Or should it identify who you are? 20th-century graphic design pioneer Paul Rand insisted that a logo’s purpose is not to sell. Its purpose is to identify. Picture the IBM logo. Would you have any idea what “IBM” stands for if you didn’t already know what it stands for? Rand …
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