The advice is everywhere: You should be blogging about your business! But how does a small-business owner get started? What do I write about? And who has the time?
As I’ve written before (see “Three Reasons Your Website Needs a Blog”), blogs are no longer online journals. They are easy-to-use formats for giving your customers/clients, both current and potential, chunks of helpful information.
Here’s how to get started. Continue reading Blogging for Business: What Can YOU Tell Customers the Competition Can’t?
Some places advertise their sunsets or beaches. Others promote their hiking trails. Or local wineries. Or ski slopes. Or great shopping and nightlife. The historic (and, some say, haunted) mining town of Jerome, Arizona welcomes visitors with the announcement, “ROAD OPEN 365 DAYS A YEAR.” What a great example of knowing your target audience! Continue reading Do You Know Your Target Audience as Well as the Tourism Folks in Jerome, Arizona Do?
Should your logo sell you and your product or service? Or should it identify who you are?
20th-century graphic design pioneer Paul Rand insisted that a logo’s purpose is not to sell. Its purpose is to identify.
Picture the IBM logo. Would you have any idea what “IBM” stands for if you didn’t already know what it stands for? Rand designed the first version of the IBM logo in 1956 and revised it over the years. Continue reading Paul Rand and the Perfect Small-Business Logo