Why You NEED to Start Sending Out Postcards

I wrote recently about “How NOT to Design a Postcard.” Today I’m giving you four good reasons to start using these marketing tools now.

1) Postcards are a cost-effective use of your marketing dollars.
Newspaper ads and radio ads are beyond the budget of many small-business owners. But almost any business can afford postcards – which offer a big impact for a very small investment. How so? Read on. Continue reading Why You NEED to Start Sending Out Postcards

3 Things to Change About Your Attitude Towards Marketing in 2015

Skip the resolutions list this year. Many small-business owners would grow their companies more in 2015 – and find greater work-life balance to boot – by making a few small attitude changes about marketing. Which one of these sentences have you found yourself saying in the last year? Continue reading 3 Things to Change About Your Attitude Towards Marketing in 2015

Last-Minute Ideas for Promoting Your Business This Holiday Season

Three things you could accomplish before lunch today!

1) Spread some smiles by supporting a local fundraiser.
Is there a Scout troop or school group selling wreaths in your town? By now those hard-working kids (and their parents) are probably getting a little worried they won’t sell all they have left. Give ’em a hand by offering to take a half dozen or more at a “bulk rate” that still lets them cover their costs, and then some. Whether you deliver the whole trunk-full to the local assisted-living home – as one business owner I know did last weekend – or drop them off to your top clients, it’s a win-win-win situation for all involved. Continue reading Last-Minute Ideas for Promoting Your Business This Holiday Season

9 Places to Use Your Professionally Designed Logo

You’ve invested in a professionally designed logo – it’s time to show it off! Let’s think beyond business cards and website banners:

  1. Pocket folders that include all client paperwork for easy filing and future reference
  2. Company shirts, fleeces, and hats (give your employees some options depending on the weather!)
  3. Magnets (distribute to current and potential customers)
  4. Thank-you notes (then use them!)
  5. Estimate/invoice forms (since this paperwork is going to stay in your client’s files far longer than any promotional handout, stop using generic!)
  6. Flash drives or 3-in-1 mini chargers (hand out to current and potential customers)
  7. Gloves or fingerless hand warmers (good fall/winter freebie for electric/HVAC companies to give to past/regular customers… “Heat off? Power out? Warm up your hands and give us a call!”)
  8. Stickie notes
  9. Lip balm (“Protection and comfort no matter the weather!” for an HVAC company, or “Keep on smiling!” for a real estate business)

How NOT to Design a Postcard

Thanks to today’s software and online options, it’s pretty easy for anyone to design and print postcards on their own. Yet the process can still be filled with pitfalls for those without a graphic design background. Below are some of the most common errors – any of which just screams “amateur hour.” And that’s an especially big problem if you’re promoting your product or service to potential clients who just might happen to have their own in-house designers… or who regularly outsource their marketing materials to a professional design firm! Continue reading How NOT to Design a Postcard

3 Reasons You Need a Professional Logo

Numerous printing websites are available that let small-business owners choose from template designs for business cards, car magnets, and other promotional items, and then select accompanying images or font treatments to serve as a sort of business logo. And for many people, this is a great first step in promoting their business. But if you have a solid business plan and marketing strategy in place, you will quickly outgrow such DIY business identities and need something truly unique and professional. Continue reading 3 Reasons You Need a Professional Logo

Making Your (Winter Promo) List and Checking It Twice

Taking advantage of the holiday sales season is much easier with a little planning before fall arrives!

1) Plan, don’t pay.
Sure, we’re in the middle of fall-themed promos and the kids are barely back in school. But you’ll get the best deals by having your winter holiday promo materials designed and printed now – without having to pay rush fees for the work or in shipping costs. Continue reading Making Your (Winter Promo) List and Checking It Twice

3 Ways to Market Your Business This Fall

Some of the fall marketing ideas I shared with my networking groups two weeks ago:

1) Back-to-school promos work!
And you’ve still got time in which to get a postcard mailing out to your current customer list. A heating company might do something along the lines of a checklist that reads: “Buy new backpacks. Get haircuts. Arrange car pool. Have heater serviced.” With all items marked off but the last. A day spa could swap that fourth to-do item with “Schedule some mommy time.” Continue reading 3 Ways to Market Your Business This Fall

Three Reasons Your Website Needs a Blog

I listed two reasons in last month’s post “Should You Be Blogging?” why you might consider following the crowd and start a blog on your business website – and one very big reason not to get into blogging! (Specifically, if you have no one on your team who can devote a few hours a week to the task.) Provided your business does not fall into that category, here’s are a few more reasons you might want to invest in this form of social media. Continue reading Three Reasons Your Website Needs a Blog