As I’ve written before, the people I meet are one of the best parts of my job – and one of the most interesting parts can be the often surprising things I learn while working on their projects.
Take Mountain Path Yoga of Thornton, New Hampshire. I few months back I created a new logo, seen here, for owner Azanna Wishart. Shades of green for growth, renewal, the mountains of New Hampshire. A path to a healthier, more whole you. And the rising (setting?) sun. One member of the Infusion Studio team said it looks like a ripe orange half about to drip with wholesome goodness. Images and colors of life. Continue reading Mountain Path Yoga – Doing Good From the Start
This playful logo for Mission Impawsible Dog Training in Brentwood is super-cute – and very effective at inviting me, as the consumer, to want to take my own dog through the Mission Impawsible training program.
First, the color scheme. Yellow and red are primary colors, clean and crisp. Red has many connotations, and in this case, it makes me think “stop” – as in, heel, sit, stay. The basic commands you want your dog to be able to follow.
Combine the red with white type and yellow stars, and you’ve got a somewhat patriotic feel to the design. The stars are also reminiscent of those gold stars for good work in elementary school. Moreover, they carry a subtle message for the frustrated dog owner driving by: “You may think instilling manners in your pooch is a mission impossible, but let’s shoot for the stars anyway! Come on in, and we’ll give it a try!” Talk about a graphical image that can handle triple duty.
Continue reading Design Pick of the Week: Mission Impawsible Dog Training
No doubt what sort of fare is served up at Surf, whose fun logo caught my eye online recently. In fact, chef/owner Michael Buckley’s establishment has won Best Seafood Restaurant in the state by New Hampshire Magazine numerous times.
A basic design color wise – blue for water and black, with the tan background – the logo for Surf is a good example of how a unique creative element is often best paired with conventional type.
Continue reading Design Pick of the Week: Surf Seafood Restaurant
Logo design is all about telling a story. And while driving through Wolfeboro the other day, I came across a “story” I want to write myself into! Simple and elegant, the logo for The Cottages of Wolfeboro immediately drew me in.
The graphic designer cleverly embedded the emblem (the tree) inside a green bounded box. Yet the box does not confine the tree. Its boughs extend beyond – suggesting, literally, that the company has an innovative, think-outside-the-box take on the hospitality industry.
Continue reading Design Pick of the Week: The Cottages of Wolfeboro
No mistaking what services are offered at the establishment whose logo is my fourth Design Pick of the Week!
Even if you can’t make out the logo’s text on your smartphone screen, the beer pint you see here can’t represent anything other than a good ol’ boys brewpub. Throw in the antlers, and you know for sure that the Thirsty Moose Taphouse isn’t some fancy city bar!
Continue reading Design Pick of the Week: Thirsty Moose Taphouse
“Really elegant and mouth-watering” was what one team member said when viewing the home page for this week’s Design Pick. “Yum!” were the words of another. The logo for Dover-based catering company The White Apron is set against a full-screen close-up photo of asparagus on the website – as effective a design treatment as crisp white linen napkins against a rich green damask cloth. I hope you’ll click through to the company’s site to get the full effect when you finish reading my comments about the logo itself….
Continue reading Design Pick of the Week: The White Apron
For my third Design Pick of the Week, I’ve selected the logo for Windblown Cross Country Skiing and Snowshoeing in New Ipswich. Owner Al Jenks purchased the land in 1963 for $15,000 borrowed from his grandfather. He was just 16 at the time, and pursuing his dream would have to wait for college and time in the Army Corps of Engineers. He opened for business in 1972.
Continue reading Design Pick of the Week: Windblown Cross Country Skiing and Snowshoeing
I started the Design Pick of the Week last Monday – and everyone on the Infusion Studio team has been having a great time sending suggestions my way. Some are website banners, some are corporate logos, some are store signs seen while out running errands. But they all have one thing in common: They are all New Hampshire businesses.
And my pick for week two is the logo for what is truly an up-and-coming New Hampshire company, LaBelle Winery in Amherst.
Continue reading Design Pick of the Week: LaBelle Winery
We’re starting a new feature on my blog… the Design Pick of the Week! I find there’s nothing like seeing someone else’s clever business logo or billboard or ad or some other graphic design element to infuse my own creativity. I hope that by sharing my favorite discoveries, I can inspire other New Hampshire business owners to infuse their own enterprises with a unique look and feel.
Continue reading Design Pick of the Week: Seacoast Social Media