Category Archives: Design

Mountain Path Yoga – Doing Good From the Start

Mountain Path Yoga LogoAs I’ve written before, the people I meet are one of the best parts of my job – and one of the most interesting parts can be the often surprising things I learn while working on their projects.

Take Mountain Path Yoga of Thornton, New Hampshire. I few months back I created a new logo, seen here, for owner Azanna Wishart. Shades of green for growth, renewal, the mountains of New Hampshire. A path to a healthier, more whole you. And the rising (setting?) sun. One member of the Infusion Studio team said it looks like a ripe orange half about to drip with wholesome goodness. Images and colors of life. Continue reading Mountain Path Yoga – Doing Good From the Start

Design Pick of the Week: Mission Impawsible Dog Training

MissionImpawsible SignThis playful logo for Mission Impawsible Dog Training in Brentwood is super-cute – and very effective at inviting me, as the consumer, to want to take my own dog through the Mission Impawsible training program.

First, the color scheme. Yellow and red are primary colors, clean and crisp. Red has many connotations, and in this case, it makes me think “stop” – as in, heel, sit, stay. The basic commands you want your dog to be able to follow.

Combine the red with white type and yellow stars, and you’ve got a somewhat patriotic feel to the design. The stars are also reminiscent of those gold stars for good work in elementary school. Moreover, they carry a subtle message for the frustrated dog owner driving by: “You may think instilling manners in your pooch is a mission impossible, but let’s shoot for the stars anyway! Come on in, and we’ll give it a try!” Talk about a graphical image that can handle triple duty.
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Design Pick of the Week: Surf Seafood Restaurant

Surf Restaurant, Portsmouth, New HampshireNo doubt what sort of fare is served up at Surf, whose fun logo caught my eye online recently. In fact, chef/owner Michael Buckley’s establishment has won Best Seafood Restaurant in the state by New Hampshire Magazine numerous times.

A basic design color wise – blue for water and black, with the tan background – the logo for Surf is a good example of how a unique creative element is often best paired with conventional type.

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Design Pick of the Week: The Cottages of Wolfeboro

The Cottages WolfeboroLogo design is all about telling a story. And while driving through Wolfeboro the other day, I came across a “story” I want to write myself into! Simple and elegant, the logo for The Cottages of Wolfeboro immediately drew me in.

The graphic designer cleverly embedded the emblem (the tree) inside a green bounded box. Yet the box does not confine the tree. Its boughs extend beyond – suggesting, literally, that the company has an innovative, think-outside-the-box take on the hospitality industry.

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Design Pick of the Week: LaBelle Winery

La Belle WineryI started the Design Pick of the Week last Monday – and everyone on the Infusion Studio team has been having a great time sending suggestions my way. Some are website banners, some are corporate logos, some are store signs seen while out running errands. But they all have one thing in common: They are all New Hampshire businesses.

And my pick for week two is the logo for what is truly an up-and-coming New Hampshire company, LaBelle Winery in Amherst.

Continue reading Design Pick of the Week: LaBelle Winery