Category Archives: Doing Business

Mountain Path Yoga – Doing Good From the Start

Mountain Path Yoga LogoAs I’ve written before, the people I meet are one of the best parts of my job – and one of the most interesting parts can be the often surprising things I learn while working on their projects.

Take Mountain Path Yoga of Thornton, New Hampshire. I few months back I created a new logo, seen here, for owner Azanna Wishart. Shades of green for growth, renewal, the mountains of New Hampshire. A path to a healthier, more whole you. And the rising (setting?) sun. One member of the Infusion Studio team said it looks like a ripe orange half about to drip with wholesome goodness. Images and colors of life. Continue reading Mountain Path Yoga – Doing Good From the Start

The Things You Learn on the Job!

Worry Free Restoration Brochure CoverMeeting Tim and Pauline Doucette would give any struggling small-business owner a shot in the arm. The owners of Worry Free Property Management are so good at what they do, and so confident about the future of their business, their energy is infectious. Find your niche, that skill or talent you have better than anyone else in your market – throw yourself into it 110%, and you too can succeed!

Getting to know people like Tim and Pauline is one of the best parts of my job. And one of the most interesting parts is the often surprising things I learn about the world in general while working with such clients.

In this case, the Infusion Studio team was busy the last few weeks putting together trade show materials for Worry Free. We did a table display with vertical banners. We did two brochures, one each for the company’s property-restoration and property-management divisions. And we did a display rack featuring sell sheets on Worry Free’s expertise in handling fire, smoke, water, and mold damage (which will do double duty after the trade show in the informational folders given to new and prospective clients).

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Recommended Reading Round-up: For Those Whose Life Doesn’t Move at the Speed of Twitter

For women business owners juggling work and family, the thought of kicking back with a cup of coffee and spending a free hour perusing some of the excellent business sites and blogs out there seems about as likely to happen as an afternoon at the day spa with your girlfriends. Who has the time?! The amount of material is overwhelming. It’s less stressful just to turn your back on it. Let those magazine subscriptions and e-newsletters pile up, and keep plugging away at the projects in front of you on your desk. But we all know you can’t grow your business without learning from others.

For the last few months, we’ve been trying to share one article a day with our colleagues and clients via Twitter (@InfusionStudio1). Just one article – often a blog post really. Something that will take mere minutes from your day to read. But that will keep you thinking for some time afterwards.

Continue reading Recommended Reading Round-up: For Those Whose Life Doesn’t Move at the Speed of Twitter

How Fast Can you Bounce Back? Why Even a One-Woman Operation Needs a Disaster Recovery Plan

Blizzards. Tornados. Hurricanes. Floods. Riots and acts of terror. The unexpected can leave small-business owners floundering – often for much longer than necessary. In fact, many businesses forced to short their doors temporarily during such times of crisis never reopen. From dealing with simple hurdles (cell phone dead and power out) to major problems (“I’ve been meaning to start regular computer back-ups…”),  getting prepared can mean the difference between long-term success and failure. And, being able to say you have such a plan goes a long way to showing clients and potential investors of your long-term stability.

Continue reading How Fast Can you Bounce Back? Why Even a One-Woman Operation Needs a Disaster Recovery Plan

Say No to Networking?

I recently read a Forbes article by a successful businesswoman who proposed that “saying no should be your top resolution in 2013.” A few years ago, Stephanie Chandler was feeling so overwhelmed, she decided to trim her schedule, drastically. The first thing to go: “all those darn networking meetings.” For her, it worked. But it’s not the answer for everyone, especially not for me at this point in my company’s growth.

In my daily tweets (@InfusionStudio1), I share a specific article I find inspiring or thought-provoking in some way. On Monday I picked a FOXBusiness column by Ivan Misneron what he calls the “networking disconnect.” (Simply put, if everyone at a networking event is there to sell themselves, who are the buyers in the room?)
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Think Outside the Starbucks

Sometime last year I heard about a new “fad” with entrepreneurs, specifically in the biotech industry – incubators and accelerators. At the time, I remember thinking, “Wow, what a neat investment idea.” Too bad I didn’t have the capital myself to invest in this little windfall. Turns out more than just scientists are looking for space to test out their theories. Risk-takers from all walks of life who start developing their business ideas in their apartments or at the local Starbucks need room to breathe. Or at least more wall space.
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Year-End Promotions a Good Idea for Small Business

The title said, “Don’t Make This Common Year-End Mistake” – and the first thing I see is a pair of holiday socks that eerily resemble a pair I’m fairly certain I own. Uh-oh! Was I relieved to see the writer was talking about promoting your business and not questionable taste in footwear. But Erik Sherman (whose Inc. article I tweeted about yesterday) raises a valid point: Why not take advantage of other people’s down time?

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Should Small Businesses Do Pro Bono Work?

When people ask if their small business should do pro bono work, I say YES! No business, big or small, can afford to give everything away all the time. But the occasional bit of free work offers so many benefits.

People argue that “you get what you pay for” – and that free work tells others that it’s worth very little. I believe it says just the opposite. Providing your work for a deserving charity or non-profit tells the world you’re proud of your work and your success lets you help out. After the sense of pride washes over you for helping out a good cause, you gain from adding something worthwhile to your portfolio. You potentially open your work up to a new audience. And people who give to charities spend money… on for-profit businesses as well. Getting your name in front of them is an excellent way to find new customers.
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Business Advice from Ansel Adams

There is nothing worse than a sharp image of a fuzzy concept. ~ Ansel Adams

I came across this great quote recently – and it reminded me immediately of some of the initial conversations I’ve had with people who eventually became regular clients… and a few who didn’t.
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My 2012 Game Plan!

The secret of getting ahead is getting started. ~ Mark Twain

Did you get through all the names on your Christmas card lists – personal and business? Me neither. But this time, I’m turning that minor failing into a game plan for the New Year! While holiday hellos to your grandparents and Great Aunt Mabel are a must, business acquaintances won’t hold a little lapse against you. So I’m going through my client and colleague list and prioritizing who to call when. That’s right… I didn’t say text, Facebook, or e-mail. I intend to pick up the phone and call!

Continue reading My 2012 Game Plan!