The advice is everywhere: You should be blogging about your business! But how does a small-business owner get started? What do I write about? And who has the time?
As I’ve written before (see “Three Reasons Your Website Needs a Blog”), blogs are no longer online journals. They are easy-to-use formats for giving your customers/clients, both current and potential, chunks of helpful information.
“Doing well by doing good” is a cliché. But like many such overused phrases in marketing and advertising, just because “doing well by doing good” is a cliché doesn’t mean it’s untrue. Samsung’s recent initiative to lower road fatalities in Argentina, and the corresponding “Samsung Safety Truck” video, is a good example. Continue reading Viral Marketing and the Samsung Safety Truck→
So you’ve figured out which social media outlet or outlets are the best fit for your business and your target audience. As a small-business owner or sole proprietor, you probably haven’t figured out how to squeeze 25 hours into a 24-hour day! Here are a few ideas for finding the time to maintain your social media presence. Continue reading 3 Ways to Manage Your Social Media Efforts→
1) Postcards are a cost-effective use of your marketing dollars.
Newspaper ads and radio ads are beyond the budget of many small-business owners. But almost any business can afford postcards – which offer a big impact for a very small investment. How so? Read on. Continue reading Why You NEED to Start Sending Out Postcards→
Three things you could accomplish before lunch today!
1) Spread some smiles by supporting a local fundraiser.
Is there a Scout troop or school group selling wreaths in your town? By now those hard-working kids (and their parents) are probably getting a little worried they won’t sell all they have left. Give ’em a hand by offering to take a half dozen or more at a “bulk rate” that still lets them cover their costs, and then some. Whether you deliver the whole trunk-full to the local assisted-living home – as one business owner I know did last weekend – or drop them off to your top clients, it’s a win-win-win situation for all involved. Continue reading Last-Minute Ideas for Promoting Your Business This Holiday Season→