Category Archives: Marketing

Blogging for Business: What Can YOU Tell Customers the Competition Can’t?

The advice is everywhere: You should be blogging about your business! But how does a small-business owner get started? What do I write about? And who has the time?

As I’ve written before (see “Three Reasons Your Website Needs a Blog”), blogs are no longer online journals. They are easy-to-use formats for giving your customers/clients, both current and potential, chunks of helpful information.

Here’s how to get started. Continue reading Blogging for Business: What Can YOU Tell Customers the Competition Can’t?

Do You Know Your Target Audience as Well as the Tourism Folks in Jerome, Arizona Do?

Jerome, Arizona Welcome SignSome places advertise their sunsets or beaches. Others promote their hiking trails. Or local wineries. Or ski slopes. Or great shopping and nightlife. The historic (and, some say, haunted) mining town of Jerome, Arizona welcomes visitors with the announcement, “ROAD OPEN 365 DAYS A YEAR.” What a great example of knowing your target audience! Continue reading Do You Know Your Target Audience as Well as the Tourism Folks in Jerome, Arizona Do?

Viral Marketing and the Samsung Safety Truck

“Doing well by doing good” is a cliché. But like many such overused phrases in marketing and advertising, just because “doing well by doing good” is a cliché doesn’t mean it’s untrue. Samsung’s recent initiative to lower road fatalities in Argentina, and the corresponding “Samsung Safety Truck” video, is a good example. Continue reading Viral Marketing and the Samsung Safety Truck

3 Ways to Manage Your Social Media Efforts

So you’ve figured out which social media outlet or outlets are the best fit for your business and your target audience. As a small-business owner or sole proprietor, you probably haven’t figured out how to squeeze 25 hours into a 24-hour day! Here are a few ideas for finding the time to maintain your social media presence. Continue reading 3 Ways to Manage Your Social Media Efforts

Why You NEED to Start Sending Out Postcards

I wrote recently about “How NOT to Design a Postcard.” Today I’m giving you four good reasons to start using these marketing tools now.

1) Postcards are a cost-effective use of your marketing dollars.
Newspaper ads and radio ads are beyond the budget of many small-business owners. But almost any business can afford postcards – which offer a big impact for a very small investment. How so? Read on. Continue reading Why You NEED to Start Sending Out Postcards

3 Things to Change About Your Attitude Towards Marketing in 2015

Skip the resolutions list this year. Many small-business owners would grow their companies more in 2015 – and find greater work-life balance to boot – by making a few small attitude changes about marketing. Which one of these sentences have you found yourself saying in the last year? Continue reading 3 Things to Change About Your Attitude Towards Marketing in 2015

Last-Minute Ideas for Promoting Your Business This Holiday Season

Three things you could accomplish before lunch today!

1) Spread some smiles by supporting a local fundraiser.
Is there a Scout troop or school group selling wreaths in your town? By now those hard-working kids (and their parents) are probably getting a little worried they won’t sell all they have left. Give ’em a hand by offering to take a half dozen or more at a “bulk rate” that still lets them cover their costs, and then some. Whether you deliver the whole trunk-full to the local assisted-living home – as one business owner I know did last weekend – or drop them off to your top clients, it’s a win-win-win situation for all involved. Continue reading Last-Minute Ideas for Promoting Your Business This Holiday Season