Category Archives: Marketing

9 Places to Use Your Professionally Designed Logo

You’ve invested in a professionally designed logo – it’s time to show it off! Let’s think beyond business cards and website banners:

  1. Pocket folders that include all client paperwork for easy filing and future reference
  2. Company shirts, fleeces, and hats (give your employees some options depending on the weather!)
  3. Magnets (distribute to current and potential customers)
  4. Thank-you notes (then use them!)
  5. Estimate/invoice forms (since this paperwork is going to stay in your client’s files far longer than any promotional handout, stop using generic!)
  6. Flash drives or 3-in-1 mini chargers (hand out to current and potential customers)
  7. Gloves or fingerless hand warmers (good fall/winter freebie for electric/HVAC companies to give to past/regular customers… “Heat off? Power out? Warm up your hands and give us a call!”)
  8. Stickie notes
  9. Lip balm (“Protection and comfort no matter the weather!” for an HVAC company, or “Keep on smiling!” for a real estate business)

How NOT to Design a Postcard

Thanks to today’s software and online options, it’s pretty easy for anyone to design and print postcards on their own. Yet the process can still be filled with pitfalls for those without a graphic design background. Below are some of the most common errors – any of which just screams “amateur hour.” And that’s an especially big problem if you’re promoting your product or service to potential clients who just might happen to have their own in-house designers… or who regularly outsource their marketing materials to a professional design firm! Continue reading How NOT to Design a Postcard

3 Reasons You Need a Professional Logo

Numerous printing websites are available that let small-business owners choose from template designs for business cards, car magnets, and other promotional items, and then select accompanying images or font treatments to serve as a sort of business logo. And for many people, this is a great first step in promoting their business. But if you have a solid business plan and marketing strategy in place, you will quickly outgrow such DIY business identities and need something truly unique and professional. Continue reading 3 Reasons You Need a Professional Logo

Making Your (Winter Promo) List and Checking It Twice

Taking advantage of the holiday sales season is much easier with a little planning before fall arrives!

1) Plan, don’t pay.
Sure, we’re in the middle of fall-themed promos and the kids are barely back in school. But you’ll get the best deals by having your winter holiday promo materials designed and printed now – without having to pay rush fees for the work or in shipping costs. Continue reading Making Your (Winter Promo) List and Checking It Twice

3 Ways to Market Your Business This Fall

Some of the fall marketing ideas I shared with my networking groups two weeks ago:

1) Back-to-school promos work!
And you’ve still got time in which to get a postcard mailing out to your current customer list. A heating company might do something along the lines of a checklist that reads: “Buy new backpacks. Get haircuts. Arrange car pool. Have heater serviced.” With all items marked off but the last. A day spa could swap that fourth to-do item with “Schedule some mommy time.” Continue reading 3 Ways to Market Your Business This Fall

Three Reasons Your Website Needs a Blog

I listed two reasons in last month’s post “Should You Be Blogging?” why you might consider following the crowd and start a blog on your business website – and one very big reason not to get into blogging! (Specifically, if you have no one on your team who can devote a few hours a week to the task.) Provided your business does not fall into that category, here’s are a few more reasons you might want to invest in this form of social media. Continue reading Three Reasons Your Website Needs a Blog

4 Ideas for Heating Up Your Summer Marketing Efforts

Fireflies and bonfires, farmer’s markets and county fairs – summer is here! Some ideas for heating up your marketing efforts during this great season in the Granite State:

1) Think “back to school” when others aren’t.
A realtor could blog about taking school districts into consideration when looking at New Hampshire homes this summer. A café owner could offer lunch discounts for parents who show a store receipt for back-to-school shopping. So could a nail salon, or a gourmet bakery. A mechanic could offer a “Mom’s taxi” special. Come up with something clever now and you won’t have to rush to get your postcards and banners in by August when school preparations begin in earnest. Continue reading 4 Ideas for Heating Up Your Summer Marketing Efforts

3 Must-Dos for a Successful Small-Business Event

With advance planning, you can host a successful event no matter the size of your business. Here are the basics:

1) Define your audience.
We can’t design a print ad or a brochure or a website for a client who has never formally identified the business’s ideal customer. (Although the Infusion Studio team can help you with that definition!) Nor should you plan any business event – even the fun summer kinds we mentioned in a previous post – without defining who you want to attend. This information will direct everything else about the event: from budget and timing to whether you want a printed banner (less spontaneous, more business-like)  in front of your building or dozens of colorful balloons (which scream “stop here for fun” to passing cars). Continue reading 3 Must-Dos for a Successful Small-Business Event

Should You Be Blogging?

So now that everyone seems to be blogging, should you follow the crowd? Here’s why… and why not.

1) DO BLOG… if your business frequently has news items to share.
The more often search engines find new content when they check out your website, the more you’ll show up in rankings. And by news, I mean anything your business has been up to. Sell another house? Mention it in a keyword-rich 200-word blog post, highlighting something of interest to readers/potential clients: “This traditional New England home was on the market for months with few nibbles until the owners invested a little into improving their curb appeal…” Continue reading Should You Be Blogging?

3 Low-Cost Ways to Get Your Business Name “Out There”

Small-business owners don’t need big marketing budgets to spread the word about their products and services – just a little research and creativity.

1) Donate – and feel great!

Whatever your business, there’s a cause or charity out there that could use what you have to offer. Hair salon? Offer your services for the Cinderella Project of New Hampshire (providing prom dresses to girls from low-income families). Ditto for nail salon, dental office, day spa, or limo/taxi service. Continue reading 3 Low-Cost Ways to Get Your Business Name “Out There”