4 Common (and Totally Wrong!) Marketing Assumptions Small-Business Owners Make

1) People respond to advertising no matter what your business is. Advertising is not the same thing as marketing. Advertising is one kind of marketing. I have some clients for whom ads – in newspapers, on the backs of city busses – are absolutely the way to go. I have many more clients for whom such efforts would be a …

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Small-Business Resolutions for the New Year… That You Really Can Keep

1) I resolve to… organize just one thing. Maybe it’s the cluttered top of your desk. Maybe it’s the list of items your marketing person has been waiting for. Maybe it’s a box overflowing with six months’ of receipts. Resolving to “get organized this year” is one of those resolutions it’s impossible to keep. Pick one chore that’s been hanging …

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4 Ways to Add Some Sizzle to Your Business This Summer

Don’t give in to the lazy days of summer! A few ideas for adding some sizzle to your business: 1) Raise your profile with hot-weather giveaways. Offer a freebie – ice cream cones, logoed mister bottles – for anyone who comes in your store or office on days the thermometer hits 90.

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Beyond Facebook: Which Social Media Site Is Best for Your Business?

My take on some of the other social media tools out there that small-business owners might want to take advantage of: 1) Pinterest The mostly female users of this photo-sharing website create digital bulletin boards of their own images and “repin” and “like” images from other users. If your product or service lends itself to visual presentation – original artwork …

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Reading Round-Up: Self-Promotion, The Cloud, and Lego Furniture

No time to read any business articles this week – again? For the last few months, we’ve been trying to share one article a day with our colleagues and clients via Twitter (@InfusionStudio1). Just one article – often a blog post really. Something that will take mere minutes from your day to read. But that will keep you thinking for …

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Year-End Promotions a Good Idea for Small Business

The title said, “Don’t Make This Common Year-End Mistake” – and the first thing I see is a pair of holiday socks that eerily resemble a pair I’m fairly certain I own. Uh-oh! Was I relieved to see the writer was talking about promoting your business and not questionable taste in footwear. But Erik Sherman (whose Inc. article I tweeted …

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