25
Jan

Blogging for Business: What Can YOU Tell Customers the Competition Can’t?

By: Heather Clifford Category: Marketing, Social Networking Tags: , ,

The advice is everywhere: You should be blogging about your business! But how does a small-business owner get started? What do I write about? And who has the time? As I’ve written before (see “Three Reasons Your Website Needs a Blog”), blogs are no longer online journals. They are easy-to-use formats for giving your customers/clients, both current and potential, chunks …

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25
Jun

Mountain Path Yoga – Doing Good From the Start

By: Heather Clifford Category: Design, Doing Business, Portfolio, Print, Social Networking Tags: , ,

As I’ve written before, the people I meet are one of the best parts of my job – and one of the most interesting parts can be the often surprising things I learn while working on their projects. Take Mountain Path Yoga of Thornton, New Hampshire. I few months back I created a new logo, seen here, for owner Azanna …

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14
May

Beyond Facebook: Which Social Media Site Is Best for Your Business?

By: Heather Clifford Category: Marketing, Social Networking Tags: , , , , ,

My take on some of the other social media tools out there that small-business owners might want to take advantage of: 1) Pinterest The mostly female users of this photo-sharing website create digital bulletin boards of their own images and “repin” and “like” images from other users. If your product or service lends itself to visual presentation – original artwork …

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11
Jan

Say No to Networking?

By: Heather Clifford Category: Doing Business, Social Networking Tags: , , , , ,

I recently read a Forbes article by a successful businesswoman who proposed that “saying no should be your top resolution in 2013.” A few years ago, Stephanie Chandler was feeling so overwhelmed, she decided to trim her schedule, drastically. The first thing to go: “all those darn networking meetings.” For her, it worked. But it’s not the answer for everyone, …

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