The advice is everywhere: You should be blogging about your business! But how does a small-business owner get started? What do I write about? And who has the time?
As I’ve written before (see “Three Reasons Your Website Needs a Blog”), blogs are no longer online journals. They are easy-to-use formats for giving your customers/clients, both current and potential, chunks of helpful information.
Here’s how to get started. Continue reading Blogging for Business: What Can YOU Tell Customers the Competition Can’t?
As I’ve written before, the people I meet are one of the best parts of my job – and one of the most interesting parts can be the often surprising things I learn while working on their projects.
Take Mountain Path Yoga of Thornton, New Hampshire. I few months back I created a new logo, seen here, for owner Azanna Wishart. Shades of green for growth, renewal, the mountains of New Hampshire. A path to a healthier, more whole you. And the rising (setting?) sun. One member of the Infusion Studio team said it looks like a ripe orange half about to drip with wholesome goodness. Images and colors of life. Continue reading Mountain Path Yoga – Doing Good From the Start
My take on some of the other social media tools out there that small-business owners might want to take advantage of:
The mostly female users of this photo-sharing website create digital bulletin boards of their own images and “repin” and “like” images from other users. If your product or service lends itself to visual presentation – original artwork such as murals, close-ups of nail art at a beauty salon, interior design photos, anything related to weddings – Pinterest could be a useful tool to drive business to your website. If you use an outside company for monthly or quarterly updates to your website, Pinterest lets you keep new examples of your work in front of fans and customers daily. This keeps visibility high on a small-business budget. Continue reading Beyond Facebook: Which Social Media Site Is Best for Your Business?
I recently read a Forbes article by a successful businesswoman who proposed that “saying no should be your top resolution in 2013.” A few years ago, Stephanie Chandler was feeling so overwhelmed, she decided to trim her schedule, drastically. The first thing to go: “all those darn networking meetings.” For her, it worked. But it’s not the answer for everyone, especially not for me at this point in my company’s growth.
In my daily tweets (@InfusionStudio1), I share a specific article I find inspiring or thought-provoking in some way. On Monday I picked a FOXBusiness column by Ivan Misneron what he calls the “networking disconnect.” (Simply put, if everyone at a networking event is there to sell themselves, who are the buyers in the room?)
Continue reading Say No to Networking?