Using animal and insect symbols in graphic design is a highly effective way to connect a product or service with nature. We see how effectively this can be done with my current Design Pick of the Week: Fields of Ambrosia. Founder Deborah Jasien has been crafting her all-natural bath and body products in North Conway, New Hampshire since 2001. Continue reading Design Pick of the Week: Fields of Ambrosia
When I first saw the Art for Water logo, I wasn’t immediately sure what the group or business was all about – but I found the image and words so compelling I headed immediately to their website to find out more. Continue reading Design Pick of the Week: Art for Water
Government entities aren’t usually known for their interesting logos. Which is why the dynamic logo for the Town of Rindge recreation department really stands out!
The designer who created this logo replaced the letter “I” in the town name with a character whose wide open arms reach to the sky. The figure’s simplicity gives a sense of motion, openness, and energy. From a psychological perspective, there’s nothing more relevant than shape. The human brain is hardwired to understand and memorize shapes. It’s the way we learn things. A distinctive shape is remembered long after we have seen it. One viewer may see this image and think “child jumping on playground” while another imagines an adult reaching for a shot on the rec department’s well-maintained tennis courts. It doesn’t matter as long as the idea of physical activity comes to mind. Continue reading Design Pick of the Week: Rindge Recreation Department
The website for Spa Ambiance in Rye, N.H. announces, “Nature, science, luxury… enhance your life.” What it does not mention is that inspired design can do the same thing – if only for a moment! Watch the logo for Spa Ambiance “fill in” on your screen and you too will be mesmerized. The visual is as soothing as watching waves roll up a beach. Continue reading Design Pick of the Week: Spa Ambiance
A colleague down in the Monadnock Region captured this cute business sign on her camera phone recently. For every parent whose child imagines the dentist being like those crazy scenes in Finding Nemo, this sign suggests that Monadnock Pediatric Dentistry is the calm, kid-oriented environment they are looking for.
First, the moose. What kid doesn’t love a friendly moose? He’s a cartoon, he’s smiling. And, he’s carrying a toothbrush in his antlers. A giant red toothbrush. Just picture the size of the toothpaste tube he’d need to go along with that brush! Exactly the sort of mental image to distract a nervous child.
This playful logo for Mission Impawsible Dog Training in Brentwood is super-cute – and very effective at inviting me, as the consumer, to want to take my own dog through the Mission Impawsible training program.
First, the color scheme. Yellow and red are primary colors, clean and crisp. Red has many connotations, and in this case, it makes me think “stop” – as in, heel, sit, stay. The basic commands you want your dog to be able to follow.
Combine the red with white type and yellow stars, and you’ve got a somewhat patriotic feel to the design. The stars are also reminiscent of those gold stars for good work in elementary school. Moreover, they carry a subtle message for the frustrated dog owner driving by: “You may think instilling manners in your pooch is a mission impossible, but let’s shoot for the stars anyway! Come on in, and we’ll give it a try!” Talk about a graphical image that can handle triple duty.
Continue reading Design Pick of the Week: Mission Impawsible Dog Training
Logo design is all about telling a story. And while driving through Wolfeboro the other day, I came across a “story” I want to write myself into! Simple and elegant, the logo for The Cottages of Wolfeboro immediately drew me in.
The graphic designer cleverly embedded the emblem (the tree) inside a green bounded box. Yet the box does not confine the tree. Its boughs extend beyond – suggesting, literally, that the company has an innovative, think-outside-the-box take on the hospitality industry.
No mistaking what services are offered at the establishment whose logo is my fourth Design Pick of the Week!
Even if you can’t make out the logo’s text on your smartphone screen, the beer pint you see here can’t represent anything other than a good ol’ boys brewpub. Throw in the antlers, and you know for sure that the Thirsty Moose Taphouse isn’t some fancy city bar!
Continue reading Design Pick of the Week: Thirsty Moose Taphouse
For my third Design Pick of the Week, I’ve selected the logo for Windblown Cross Country Skiing and Snowshoeing in New Ipswich. Owner Al Jenks purchased the land in 1963 for $15,000 borrowed from his grandfather. He was just 16 at the time, and pursuing his dream would have to wait for college and time in the Army Corps of Engineers. He opened for business in 1972.
Continue reading Design Pick of the Week: Windblown Cross Country Skiing and Snowshoeing
I started the Design Pick of the Week last Monday – and everyone on the Infusion Studio team has been having a great time sending suggestions my way. Some are website banners, some are corporate logos, some are store signs seen while out running errands. But they all have one thing in common: They are all New Hampshire businesses.
And my pick for week two is the logo for what is truly an up-and-coming New Hampshire company, LaBelle Winery in Amherst.