With advance planning, you can host a successful event no matter the size of your business. Here are the basics:
1) Define your audience.
We can’t design a print ad or a brochure or a website for a client who has never formally identified the business’s ideal customer. (Although the Infusion Studio team can help you with that definition!) Nor should you plan any business event – even the fun summer kinds we mentioned in a previous post – without defining who you want to attend. This information will direct everything else about the event: from budget and timing to whether you want a printed banner (less spontaneous, more business-like) in front of your building or dozens of colorful balloons (which scream “stop here for fun” to passing cars). Continue reading 3 Must-Dos for a Successful Small-Business Event