Should your logo sell you and your product or service? Or should it identify who you are?
20th-century graphic design pioneer Paul Rand insisted that a logo’s purpose is not to sell. Its purpose is to identify.
Picture the IBM logo. Would you have any idea what “IBM” stands for if you didn’t already know what it stands for? Rand designed the first version of the IBM logo in 1956 and revised it over the years. Continue reading Paul Rand and the Perfect Small-Business Logo
Using animal and insect symbols in graphic design is a highly effective way to connect a product or service with nature. We see how effectively this can be done with my current Design Pick of the Week: Fields of Ambrosia. Founder Deborah Jasien has been crafting her all-natural bath and body products in North Conway, New Hampshire since 2001. Continue reading Design Pick of the Week: Fields of Ambrosia