Tag Archives: Make A Wish

Heading to the Vertical Challenge Finals!

Vertical Challenge LogoWe’re packing our bags for a great ski weekend in Vermont! Saturday is the Mountain Dew Vertical Challenge finals at Okemo Mountain Resort. Representatives from 11-year series presenter Chevrolet will be there, and from the other generous sponsors we’ve been working with this past year: D’Angelo, Frito-Lay, Irving Oil, Muscle Milk, Neuro, and Rockstar Energy Drink.

If you missed seeing the Infusion Studio-designed posters hanging in your local supermarket this winter and are wondering about the Challenge, let me fill you in.

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Should Small Businesses Do Pro Bono Work?

When people ask if their small business should do pro bono work, I say YES! No business, big or small, can afford to give everything away all the time. But the occasional bit of free work offers so many benefits.

People argue that “you get what you pay for” – and that free work tells others that it’s worth very little. I believe it says just the opposite. Providing your work for a deserving charity or non-profit tells the world you’re proud of your work and your success lets you help out. After the sense of pride washes over you for helping out a good cause, you gain from adding something worthwhile to your portfolio. You potentially open your work up to a new audience. And people who give to charities spend money… on for-profit businesses as well. Getting your name in front of them is an excellent way to find new customers.
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