Tag Archives: purchasing decisions

4 Common (and Totally Wrong!) Marketing Assumptions Small-Business Owners Make

1) People respond to advertising no matter what your business is.

Advertising is not the same thing as marketing. Advertising is one kind of marketing. I have some clients for whom ads – in newspapers, on the backs of city busses – are absolutely the way to go. I have many more clients for whom such efforts would be a total waste of money. Continue reading 4 Common (and Totally Wrong!) Marketing Assumptions Small-Business Owners Make