Government entities aren’t usually known for their interesting logos. Which is why the dynamic logo for the Town of Rindge recreation department really stands out!
The designer who created this logo replaced the letter “I” in the town name with a character whose wide open arms reach to the sky. The figure’s simplicity gives a sense of motion, openness, and energy. From a psychological perspective, there’s nothing more relevant than shape. The human brain is hardwired to understand and memorize shapes. It’s the way we learn things. A distinctive shape is remembered long after we have seen it. One viewer may see this image and think “child jumping on playground” while another imagines an adult reaching for a shot on the rec department’s well-maintained tennis courts. It doesn’t matter as long as the idea of physical activity comes to mind. Continue reading Design Pick of the Week: Rindge Recreation Department