1) Join the parade!
Small-town parades are a fun part of life in New Hampshire. And with some “floats” consisting of little more than a decorated trailer, everyone can join in! Continue reading Three Budget-Friendly Summer Marketing Ideas for Your New Hampshire Business
The advice is everywhere: You should be blogging about your business! But how does a small-business owner get started? What do I write about? And who has the time?
As I’ve written before (see “Three Reasons Your Website Needs a Blog”), blogs are no longer online journals. They are easy-to-use formats for giving your customers/clients, both current and potential, chunks of helpful information.
Here’s how to get started. Continue reading Blogging for Business: What Can YOU Tell Customers the Competition Can’t?
Some places advertise their sunsets or beaches. Others promote their hiking trails. Or local wineries. Or ski slopes. Or great shopping and nightlife. The historic (and, some say, haunted) mining town of Jerome, Arizona welcomes visitors with the announcement, “ROAD OPEN 365 DAYS A YEAR.” What a great example of knowing your target audience! Continue reading Do You Know Your Target Audience as Well as the Tourism Folks in Jerome, Arizona Do?
Should your logo sell you and your product or service? Or should it identify who you are?
20th-century graphic design pioneer Paul Rand insisted that a logo’s purpose is not to sell. Its purpose is to identify.
Picture the IBM logo. Would you have any idea what “IBM” stands for if you didn’t already know what it stands for? Rand designed the first version of the IBM logo in 1956 and revised it over the years. Continue reading Paul Rand and the Perfect Small-Business Logo
I wrote recently about “How NOT to Design a Postcard.” Today I’m giving you four good reasons to start using these marketing tools now.
1) Postcards are a cost-effective use of your marketing dollars.
Newspaper ads and radio ads are beyond the budget of many small-business owners. But almost any business can afford postcards – which offer a big impact for a very small investment. How so? Read on. Continue reading Why You NEED to Start Sending Out Postcards
Skip the resolutions list this year. Many small-business owners would grow their companies more in 2015 – and find greater work-life balance to boot – by making a few small attitude changes about marketing. Which one of these sentences have you found yourself saying in the last year? Continue reading 3 Things to Change About Your Attitude Towards Marketing in 2015
Thanks to today’s software and online options, it’s pretty easy for anyone to design and print postcards on their own. Yet the process can still be filled with pitfalls for those without a graphic design background. Below are some of the most common errors – any of which just screams “amateur hour.” And that’s an especially big problem if you’re promoting your product or service to potential clients who just might happen to have their own in-house designers… or who regularly outsource their marketing materials to a professional design firm! Continue reading How NOT to Design a Postcard
I listed two reasons in last month’s post “Should You Be Blogging?” why you might consider following the crowd and start a blog on your business website – and one very big reason not to get into blogging! (Specifically, if you have no one on your team who can devote a few hours a week to the task.) Provided your business does not fall into that category, here’s are a few more reasons you might want to invest in this form of social media. Continue reading Three Reasons Your Website Needs a Blog
So now that everyone seems to be blogging, should you follow the crowd? Here’s why… and why not.
1) DO BLOG… if your business frequently has news items to share.
The more often search engines find new content when they check out your website, the more you’ll show up in rankings. And by news, I mean anything your business has been up to. Sell another house? Mention it in a keyword-rich 200-word blog post, highlighting something of interest to readers/potential clients: “This traditional New England home was on the market for months with few nibbles until the owners invested a little into improving their curb appeal…” Continue reading Should You Be Blogging?
My take on some of the other social media tools out there that small-business owners might want to take advantage of:
The mostly female users of this photo-sharing website create digital bulletin boards of their own images and “repin” and “like” images from other users. If your product or service lends itself to visual presentation – original artwork such as murals, close-ups of nail art at a beauty salon, interior design photos, anything related to weddings – Pinterest could be a useful tool to drive business to your website. If you use an outside company for monthly or quarterly updates to your website, Pinterest lets you keep new examples of your work in front of fans and customers daily. This keeps visibility high on a small-business budget. Continue reading Beyond Facebook: Which Social Media Site Is Best for Your Business?