Three Reasons Your Website Needs a Blog

I listed two reasons in last month’s post “Should You Be Blogging?” why you might consider following the crowd and start a blog on your business website – and one very big reason not to get into blogging! (Specifically, if you have no one on your team who can devote a few hours a week to the task.) Provided your …

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Should You Be Blogging?

So now that everyone seems to be blogging, should you follow the crowd? Here’s why… and why not. 1) DO BLOG… if your business frequently has news items to share. The more often search engines find new content when they check out your website, the more you’ll show up in rankings. And by news, I mean anything your business has …

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Beyond Facebook: Which Social Media Site Is Best for Your Business?

My take on some of the other social media tools out there that small-business owners might want to take advantage of: 1) Pinterest The mostly female users of this photo-sharing website create digital bulletin boards of their own images and “repin” and “like” images from other users. If your product or service lends itself to visual presentation – original artwork …

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