My take on some of the other social media tools out there that small-business owners might want to take advantage of:
The mostly female users of this photo-sharing website create digital bulletin boards of their own images and “repin” and “like” images from other users. If your product or service lends itself to visual presentation – original artwork such as murals, close-ups of nail art at a beauty salon, interior design photos, anything related to weddings – Pinterest could be a useful tool to drive business to your website. If you use an outside company for monthly or quarterly updates to your website, Pinterest lets you keep new examples of your work in front of fans and customers daily. This keeps visibility high on a small-business budget. Continue reading Beyond Facebook: Which Social Media Site Is Best for Your Business?
For women business owners juggling work and family, the thought of kicking back with a cup of coffee and spending a free hour perusing some of the excellent business sites and blogs out there seems about as likely to happen as an afternoon at the day spa with your girlfriends. Who has the time?! The amount of material is overwhelming. It’s less stressful just to turn your back on it. Let those magazine subscriptions and e-newsletters pile up, and keep plugging away at the projects in front of you on your desk. But we all know you can’t grow your business without learning from others.
For the last few months, we’ve been trying to share one article a day with our colleagues and clients via Twitter (@InfusionStudio1). Just one article – often a blog post really. Something that will take mere minutes from your day to read. But that will keep you thinking for some time afterwards.
Continue reading Recommended Reading Round-up: For Those Whose Life Doesn’t Move at the Speed of Twitter