When people ask if their small business should do pro bono work, I say YES! No business, big or small, can afford to give everything away all the time. But the occasional bit of free work offers so many benefits. People argue that “you get what you pay for” – and that free work tells others that it’s worth very …
Read More4
Apr
We Helped Raise $15,000 at the Holly’s Hope Ski-A-Thon!
By: Heather Clifford
Category: News
Tags: benefit, Frank Tansey, Friedreich's Ataxia, Holly Franz, Holly's Hope, Pats Peak, Ski-A-Thon, Snocountry
Despite warmer than usual temps, the 24-Hour Holly’s Hope Ski-A-Thon at Pats Peak was a success! The final tally was more than $15,000 towards the goal of a wheelchair-accessible van for Holly Franz, a New Hampshire teen with Friedreich’s Ataxia, a rare neurodegenerative disorder. (Holly is pictured above with yours truly and Frank Tansey of the Make-A-Wish Foundation of New …
Read More7
Feb
Business Advice from Ansel Adams
By: Heather Clifford
Category: Doing Business, Marketing
Tags: Ansel Adams, business, Facebook, marketing, portfolio, selling, small business, target marketing
There is nothing worse than a sharp image of a fuzzy concept. ~ Ansel Adams I came across this great quote recently – and it reminded me immediately of some of the initial conversations I’ve had with people who eventually became regular clients… and a few who didn’t.
Read More9
Jan
My 2012 Game Plan!
By: Heather Clifford
Category: Doing Business
Tags: business calls, Mark Twain, New Year's resolutions, sales pitch
The secret of getting ahead is getting started. ~ Mark Twain Did you get through all the names on your Christmas card lists – personal and business? Me neither. But this time, I’m turning that minor failing into a game plan for the New Year! While holiday hellos to your grandparents and Great Aunt Mabel are a must, business acquaintances …
Read More