» Fields of Ambrosia

Jan

Paul Rand and the Perfect Small-Business Logo

By: Heather Clifford Category: Design, Marketing Tags: Art for Water, Carolyn Davidson, Fields of Ambrosia, International Business Machines, logo concept, Paul Rand, Rindge Rec Department, small business logo, small business marketing

Should your logo sell you and your product or service? Or should it identify who you are? 20th-century graphic design pioneer Paul Rand insisted that a logo’s purpose is not to sell. Its purpose is to identify. Picture the IBM logo. Would you have any idea what “IBM” stands for if you didn’t already know what it stands for? Rand …

May

Design Pick of the Week: Fields of Ambrosia

By: Heather Clifford Category: Design Tags: Deborah Jasien, design pick of the week, Fields of Ambrosia, New Hampshire Made, North Conway New Hampshire

Using animal and insect symbols in graphic design is a highly effective way to connect a product or service with nature. We see how effectively this can be done with my current Design Pick of the Week: Fields of Ambrosia. Founder Deborah Jasien has been crafting her all-natural bath and body products in North Conway, New Hampshire since 2001.