No time to read any business articles this week – again? For the last few months, we’ve been trying to share one article a day with our colleagues and clients via Twitter (@InfusionStudio1). Just one article – often a blog post really. Something that will take mere minutes from your day to read. But that will keep you thinking for …
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Mar
Recommended Reading Round-up: For Those Whose Life Doesn’t Move at the Speed of Twitter
By: Heather Clifford
Category: Doing Business, Reading Round-Up
Tags: business, family, juggling work, reading, recommended reading, small business, Twitter, women business owners
For women business owners juggling work and family, the thought of kicking back with a cup of coffee and spending a free hour perusing some of the excellent business sites and blogs out there seems about as likely to happen as an afternoon at the day spa with your girlfriends. Who has the time?! The amount of material is overwhelming. …
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Jan
How Fast Can you Bounce Back? Why Even a One-Woman Operation Needs a Disaster Recovery Plan
By: Heather Clifford
Category: Doing Business
Tags: business, computer backup, disaster recovery, emergency preparedness, small business
Blizzards. Tornados. Hurricanes. Floods. Riots and acts of terror. The unexpected can leave small-business owners floundering – often for much longer than necessary. In fact, many businesses forced to short their doors temporarily during such times of crisis never reopen. From dealing with simple hurdles (cell phone dead and power out) to major problems (“I’ve been meaning to start regular computer …
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Jan
Think Outside the Starbucks
By: Heather Clifford
Category: Doing Business
Tags: business, business accelerator, business fads, business incubator, PivotDesk, shared space, small business, Starbucks
Sometime last year I heard about a new “fad” with entrepreneurs, specifically in the biotech industry – incubators and accelerators. At the time, I remember thinking, “Wow, what a neat investment idea.” Too bad I didn’t have the capital myself to invest in this little windfall. Turns out more than just scientists are looking for space to test out their …
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Dec
Year-End Promotions a Good Idea for Small Business
By: Heather Clifford
Category: Doing Business, Marketing
Tags: Erik Sherman, marketing, mistakes, small business, year-end promotions
The title said, “Don’t Make This Common Year-End Mistake” – and the first thing I see is a pair of holiday socks that eerily resemble a pair I’m fairly certain I own. Uh-oh! Was I relieved to see the writer was talking about promoting your business and not questionable taste in footwear. But Erik Sherman (whose Inc. article I tweeted …
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Jul
Should Small Businesses Do Pro Bono Work?
By: Heather Clifford
Category: Doing Business
Tags: Holly's Hope, Make A Wish, pro bono, pro bono work, small business
When people ask if their small business should do pro bono work, I say YES! No business, big or small, can afford to give everything away all the time. But the occasional bit of free work offers so many benefits. People argue that “you get what you pay for” – and that free work tells others that it’s worth very …
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Feb
Business Advice from Ansel Adams
By: Heather Clifford
Category: Doing Business, Marketing
Tags: Ansel Adams, business, Facebook, marketing, portfolio, selling, small business, target marketing
There is nothing worse than a sharp image of a fuzzy concept. ~ Ansel Adams I came across this great quote recently – and it reminded me immediately of some of the initial conversations I’ve had with people who eventually became regular clients… and a few who didn’t.
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